Content is that which drives traffic to your site. High-quality content is what keeps your reader engaged and coming back for more. It is evaluated by search engines as having certain characteristics: it is typically long in length, it’s timely, relevant to the search results, engaging, and, if done right, will demonstrate that you are an authority in your sector. All these characteristics are measured by click-through rates and dwell time.
So, you’ve started a new business and it’s got an online presence. It’s a project and a hard one at that. And you’re finding yourself stretched for time; you’re stressed, you’re tired, and you’re overburdened by your own grandiose ideas. But you’ve got a dream that you’re aiming to turn into a reality, and so you start to research the most puzzling part… How do I market my business online?