Increasing numbers of content creators are producing their own podcasts, and it’s actually easier than you might think to record, edit, and upload a podcast that listeners will love.
There are plenty of inspirational marketing podcasts out there. In fact, there are podcasts on every topic imaginable, from The Daily from The New York Times and Freakanomics Radio, to WTF with Marc Maron and BBC Radio 4 — Moral Maze, and they generate millions of listens daily.
But why record your own podcast? A podcast provides creative freedom that the written word cannot. Podcast producers can take their project in any direction they feel, providing an intimate listening experience. The podcast also gives flexibility to the listener, whether they tune in when they’re commuting to work, working out at the gym, or while lying on the beach.
Looking to start your own podcast for free? Here are five simple steps to get yourself started.
1. FIND A TOPIC OR NICHE
The first thing to consider is your topic or niche. If you run a business, marketing that company may be the obvious answer. If you don’t run a business and want to record a podcast for fun, choose something that you’re interested in and are knowledgeable about, and think about the number and range of episodes you could create.
Podcast case study
For example, if the topic for your podcast is digital marketing, you could record the following episodes.
- Episode 1: What is digital marketing and search engine optimization?
- Episode 2: An introduction to content marketing
- Episode 3: Why is link building so important?
- Episode 4: An in-depth look at marketing effectiveness using Google’s algorithms
- Episode 5: The anatomy of a perfectly optimized web page
- Episode 6: How to choose the right digital marketing agency for you
See how we’ve chosen a topic and expanded it based on our own knowledge? That’s the easy part. Next, plan your podcasts in detail, breaking down each episode into a running order (outline), so you’ll be covering each aspect enough to warrant its own podcast episode.
2. DOWNLOAD AND INSTALL THE SOFTWARE
The software you use for recording your podcast depends on the device you’re using, but we recommend the following to get started:
- Audacity — A multi-track audio editor
- Pamela — Basic call recording software
- Garageband — iOS only, multi-track editing software
- Call Recorder For Skype — An add-on for recording calls
3. QUALITY RECORDING EQUIPMENT
To record a podcast you’ll need some quality recording equipment. While you can use your phone or the “free” microphone in built into your computer, it is not recommended—remember that podcasts are all about the audio. You don’t want to cut corners when it comes to capturing crisp, clear sounds, so consider splurging just a little (okay, it can’t all be free) to get some quality recording devices. Look for a microphone with good reviews. We recommend purchasing some good quality earphones with a built-in microphone so you can simultaneously listen to your podcast guest over Skype while recording both voices.
4. RECORD THE PODCAST
Once you’ve got all your equipment set up and ready to go, it’s time to record your podcast. Make sure you have everything you need in front of you, including a running order and scripts, as well as information on your guests so you can give them a solid introduction. Make sure you’re in a quiet space where you won’t be disturbed, take a deep breath, and press ‘Record’.
5. EDIT AND UPLOAD
If you are disturbed during the recording process, don’t worry, you can always edit it afterwards. Editing is where you fine-tune your recording and polish it up with jingles or even add other sounds snippets to make an interesting podcast that flows from start to finish. Your podcast should be enlightening, entertaining, and informative so the listener hits the ‘subscribe’ button and comes back for more.
Not sure where to upload your podcast? Popular platforms include SoundCloud, Podomatic, Buzzsprout and ACast Plus. Once you’ve uploaded, market it on your social media channels, get your guests to promote it, and make appearances on other podcasts. Then just kick back and wait for your listener count to tick skywards!
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