We here at Archipelago Communications are so excited to have the opportunity to work with Girls Rock! Asia, helping to promote the first all girls musical battle of the bands.
An excitement movement in music, Girls Rock! Asia is Asia’s first ever all-girls battle of the bands. The competition first begins online, as bands promote their music across social media channels to garner votes, and then will continue live in Bangkok, Thailand in October, 2016. Our team of project managers and social media marketing experts has worked hand-in-hand with the festival’s founder since the original conception to create an integrated marketing strategy that pinpoints the audience, key messages, tone and style. We have also launched a very exciting social media campaign, first aimed at band contestants, then aimed at online voters, that has a presence across Facebook, Youtube, Twitter, Instagram, Google + and the new live streaming video application, Periscope.