We are delighted to work with Calvin Klein to help them write and execute a PR strategy.
Calvin Klein is an extremely well established fashion label from America and has been around since 1968. They have a huge global following and network that must be attended to on a regular basis to consistently keep clients interested in this luxury goods powerhouse. Our team specifically created and executed a PR strategy at intense times within the fashion industry calendar to help generate awareness of upcoming events and boost the attention of Calvin Klein itself. Press releases have been the main form of communicating this Fashion PR Strategy to the mass audience. The importance of a Press Release is still relevant as they are digitally adapted and carefully distributed across the correct traditional and online media channels. This is something the Team pay specific attention to and correlate the site that has a following which will respond the most effectively to the content of the press release.
Continuing to work with such a high end, notorious client in the Fashion industry increases our focus as a communication agency to be abreast of the Fashion PR industry. It encourages us to look for innovations to adapt and promote Calvin Klein in different ways year after year.
See their latest fashion trends at http://www.calvinklein.com