Rental Property Marketing with AsiaRents
Archipelago Communications has helped boost the awareness of one of Bangkok’s most unique property rentals agencies, AsiaRents through a variety of mechanisms such as newsletters, blog posts, and engaging their followers on social media.
We worked alongside AsiaRents, who label themselves as “Bangkok’s freshest and most exciting Property Rentals Agency,” to establish a stronger brand identity and social media marketing strategy. AsiaRents specialises in providing a flawless property-search service for expats in Thailand and boast an impressive selection of premium condominiums, apartments and houses throughout the capital. As part of our campaign with them, we managed their social media, produced newsletters, composed blog posts and provided graphic design service to aid with advertising, flyers, website banners and more. We also worked with the rentals agency to provide a personal relationship with their expat target market, launching two very specific campaigns: #WhyILoveBangkok, a Twitter campaign designed trend on social media, create a buzz, and Expat Secrets, a YouTube series where we interviewed well-established expats residing in the big city, asking them to reveal some of its hidden treasures. This promotional overhaul enabled AsiaRents to engage effectively with their target market in fun and interactive ways.