On-Page Optimisation

In Blog by kaila

In an era where “time is money,” nothing is more frustrating than wasting time looking online for information that is not configured to be easily found. Nor is it good business acumen if your website does not show up on search engines. On-page optimisation helps prevents these annoyances by ensuring pages rank higher in Google search engines. It is the very first step in SEO that all websites need to address. Below are some features on a web page that will aid in optimising your website.

Title Tags

Title tags are the titles that show up on search pages. They do not need to be the same as your page title. Title tags should capture a reader’s interest and persuade him or her to go to your website. They should be short enough so as not to be cut off with an ellipsis, but long enough to identify your business and your content. Moz suggests that Google will show between 50 – 60 characters of a title tag.

Having unique title tags for each page will direct search engines to identify your content as differentiated and valuable. Similarly, keywords near the beginning of a title tag will help the user find relevant information fast, as well as improve ranking. Be wary of overstuffing the title tag with keywords though as search engines may now identify this as spam.

Meta Description

A good title tag may introduce the reader to your business, but a good meta description will sell it. Found beneath the title tag, the meta description can be around 160 characters. Although it doesn’t play a role in ranking your site, it is a valuable opportunity to advertise your services and convince the reader to click on to your page. Alternatively, contact information in the meta description allows the user to contact you directly without going to your site.

Meta descriptions should summarise the page content and be unique for each page. They should be relevant to the user’s search query, and search engines will highlight keywords making your link stand out from the list.

Alt Text

A picture says a thousand words and provides value to your site by making it visually engaging. However search engines only read words and can only identify pictures through alt text. Consequently, the use of alt text is necessary to enable your images to be found in image search results that will lead to more traffic to your site.

The use of keywords in the alt text will aid in the relevancy of the page it is located on and also when ranking pictures. Again, be cautious of overusing keywords that may lead to the image being interpreted as spam. When the image doesn’t load from a poor internet connection, a file size that’s too big, or just prevented by screen readers used by the visually impaired, alt text tells the reader what the image is about, and therefore enhances a user’s experience.

With 93% of all online experiences beginning with a search engine, it is now crucial to optimise your pages to allow them to be discoverable. As a source of information to potential new clients, optimised pages provide a good user experience and offer a professional first impression.


By: the author of takingchances.co.uk

Takingchances came about from the realisation that life is what you make it. That a dream will only come true if you pursue it. That time is limited and each second passed is a second that cannot be re-captured. So to have a chance at finding fulfilment in life, the author of takingchances.co.uk quit her job in the UK and is travelling the world to gain insight from different perspectives and cultures. She came to Content Castle to learn how to write better and to pursue the possibility that writing will continue to let her take chances.

Feel free to contact us, if you have any struggles or need any advice on your website and content needs — info@helloarchipelago.com.