Working on a content strategy for the travel industry? Hold up! We’ve done the heavy lifting for you, including the research on growth statistics, competition, case studies, and content ideas.
Booking.com found that 80% of customers prefer to find travel information and book reservations online.
Digital advertising accounts for 47% of all travel global ad spending, with 81% of travel respondents stating that it’s crucial for travel brands to provide personalized experience online.
With over 97% of millennials sharing their travel experience on social media, having a targeted online content strategy for the travel and hospitality industry is essential.
84% of travellers say that they are likely to plan their own vacation based on someone else’s social posts.
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