Working on a content strategy for the real estate industry? Hold up! We’ve done the heavy lifting for you, including the research on growth statistics, competition, case studies, and content ideas.
95% of home buyers surveyed used the internet to search for properties.
89% of home sellers stated they used an agent to sell their home last year; however, 49% of real estate agents reported generating zero leads from their website.
46.4% of real estate industry professionals feel their top marketing challenge is generating enough high-quality leads. Content can help with that.
A staggering 77% of realtors do not have a blog despite that 84% of homebuyers found online information to be a crucial part of their house search.
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