Companies in the magazine industry will succeed by capitalizing on the next big trend — integrating high-quality content marketing into their core product.
Total print revenues for ads maydrop as much as 77% while digital advertising is projected to rise by over 350%.
Publishers increasingly rely on a variety of revenue sources beyond the traditional subscription model.
Consumers nowchoose research over loyalty, and they’re willing to switch magazines if they discover one they think has more value.
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