Whether you are a food critic blogger, a small business shop owner, an online entrepreneur, or a travel photographer, social media marketing can be a very effective and worthwhile tool for building your personal or professional brand.
The day and times of “Build it and they will come,” have long come and gone in starting or opening a business. Social media platforms have transformed traditional business building methods to require a much more hands-on targeted approach and are continuing to grow as more and more businesses migrate to utilising social media as a mode of reaching new clients in order to gain more sales.
While the days of advertising on Craigslist or mass mail marketing are not completely lost, social media has certainly created a much more approachable way for businesses to connect with their target audience with the intention to gain more quality customers versus quantity. So, is social media marketing worth it? Totally. And here’s why.
Why is Social Media Marketing Effective?
Compared to traditional modes of business building, such as direct marketing and newspaper advertising which is focused primarily only on selling a product or service; social media provides a soft approach with the opportunity to foster a more hands on relationship with your audience to form a trusted bond first before they decide to purchase anything from you.
4 Simple & Effective Ways to Use Social Media to Market Your Brand
#1. Provide Information
Create a business or brand Facebook page so people know how to contact you and learn about what you offer. The purpose of your branded Facebook page is to promote your services or products via various macro content mediums such as shared or original blog posts, youtube videos, podcasts, special coupon offers or service promotions, as well as any new business updates, etc. In the village of social media, think of this as your broadcasting news station.
Create a Facebook focus group page specifically to communicate with your target audience. Engagement is the goal here. Share content related to your brand that sparks emotion and use calls to action for people to start conversations. In the village of social media, think of your Facebook group as your Community Church or Social Hall where you have regular meets ups and bake sale parties.
Create an Instagram page to share specific industry-inspired micro content (photos and short written word) and build a following to connect with other like minds in your trade or industry. The goal of this platform is to network with like-minds and seek out potential influencers to help promote your brand in a collaborative and authentic way. In the town of social media, this would be your publishing house or art gallery.
#4. Share Your Expertise
Create a LinkedIn profile. This serves as your electronic Curriculum Vitae or an online resume. The purpose is to establish your history and expertise in your niche market. In the town of social media, LinkedIn would be your staffing and recruiting agency.
Using Social Media Marketing in 2021 to Grow Your Brand
Marketing your brand on social media is a fast, inexpensive, and effective way to easily reach a global population! There is nothing to lose by getting involved in social media. The amount of time it takes to create your profiles and start posting is minimal compared to other classic marketing avenues. Since social media is based on building relationships, it has great potential to generate more customer leads. But it can also direct more quality traffic to your website, and therefore convert more consumers into buyers.
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