You know the importance of a strong online presence. You’ve made a conscious effort to up your social media game. Maybe you’ve even downloaded some of the best apps for scheduling social media before. But no matter how hard you try, there’s always that sense of those efforts being a chore. It’s a necessary means to an end, gnawing away at the valuable time you would rather spend on doing actual business.
Looking at your competitors, you see their active feeds and color-coordinated photos. How on earth do they find the time?
We’ll let you in on a little secret: they don’t.
Social media has become an integral part of any business plan. Companies and individuals spend a lot of time and money on curating clickable content. A study from 2016 found that the most successful companies posted at least 4.9 times a week on Instagram. If this statistics is anything to go by, every small business owner would need to have a plethora of photos to publish to tap into the infinite success and new business that a platform such as instagram is capable of providing.
Granted, many large corporations have in-house marketing teams that create original content for them on a weekly basis. And they’ve got detailed consumer and market analytics to boot. As if Instagram wasn’t enough, there’s Twitter, Facebook, Pinterest, Google+, Snapchat, with new “must-have” applications popping up every day. It’s confusing and frustrating having to keep track of it all and remembering what and where to post. But it doesn’t have to be that complicated.
To strategize your social media feed, there are a number of tools available to help you streamline your accounts. Plan your posts weeks ahead, and let the app do the posting. Here’s a list of the best apps for scheduling social media to help plan your content and allow you to focus on other aspects of your business.
The Best Social Media Scheduling Apps 2021
A relatively old hand in a new game, Hootsuite is a tried and trusted tool for handling multiple social media accounts. The platform, accessible through their website or app, supports all the big social media sites: Twitter, Facebook, Instagram, Pinterest, to name but a few. You can have multiple accounts allowing you to switch between them easily and the programme offers different tabs to separate each account from the other. Hootsuite provides overall statistics of your accounts and allows you to monitor preferred keywords. The site offers a free trial before charging a fee, which is dependent on the size of your account.
Promising to relieve the tension that can often arise when planning a social media campaign, Planable is specifically aimed at social media marketing teams working together with clients. Oftentimes, miscommunication regarding planning can lead to bigger problems. This app promises to provide a clear and concise tool to communicate your marketing intention to the client, with a clear sign-off tool. A sign-off feature like that is useful to avoid confusion amongst employees, allowing individuals to clearly mark what has and has not been approved on a project. Additionally, Planabale allows members of your team to have discussions about a post before it goes live, straight onto the post, cutting out unnecessarily long email chains. This means that team-members can keep all communication in regards to social media in one place.
With an approach heavily focused on data analytics, Spredfast takes a level headed stance, backed by numbers. By having all the data gathered here from your various social media outlets, you will be able to get a comprehensive overview of your brands strength and weaknesses. Details such as consumer engagement with each post,which days and times are your strongest/weakest are presented in easy-to-read graphs. This tool is for those serious about analyzing their data. To start using this application, you must request a demo before you can begin.
Preview is different from other features on this list, as it is only applicable to Instagram, but it belongs on this list nevertheless. It has an easy, user-friendly interface. For example, how do people coordinate complicated Instagram layouts? Chances are, the owners of those accounts are using a simple planning-tool such as Preview. Upload your photos on the app to see what your Instagram grid will look like once your pictures go live. This makes it ideal for planning color coordination and patterned feeds. You can edit photos and save lists with your preferred hashtags, but this app won’t actually let you post on Instagram. Instead, you’ll get a push notification when your photo is due to post.
Though not entirely free of charge for the whole package, the free version of Social Oomph goes a long way, especially for Twitter. Track followers, keywords, hashtags, handle your inbox and schedule tweets. To include pinterest, Tumblr and Linkedin, you must upgrade. This upgrade will also elevate the Twitter engagement available through the app, with automated direct messages and quality user engagement.
Much like Spredfast, this app is serious about the data behind your account, and will go the extra mile to measure your statistics. With an emphasis on first-rate customer service, Sprout Social will help you strategise your marketing by searching for hidden engagement opportunities. After the initial free trial is over, a monthly price must be paid in order to keep using the premium features.
If you’ve spent hours on editing a photo so it looks perfect, it should get the time to shine on more than one platform. Everypost allows you to share posts across all platforms. This includes Google +, Twitter, Facebook, Instagram, etc. It’s also easy to use by several members of your team at once allowing users to collaborate on multiple posts. Everypost will give you insight into your strategy with analytics across the platforms. As with other examples on this list, the free trial will only get you that far. However, the four different premium options currently being offered are more affordable than some of their competitors.
Pinterest and Instagram are the main focuses of Tailwind. A recent marketing push has been made on Twitter. Trend analytics, post scheduling, insights, launch contests, monitor hashtags, manage your audience: the services offered are many, and they are relevant. Tailwind services offer different plans tailored to different needs, from bloggers to businesses.
Need Help with Social Media Scheduling?
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