If you’re not convinced that a blog improves marketing then you’ve likely been doing it wrong. Here’s how it can help your business.
Content is that which drives traffic to your site. High-quality content is what keeps your reader engaged and coming back for more. It is evaluated by search engines as having certain characteristics: it is typically long in length, it’s timely, relevant to the search results, engaging, and, if done right, will demonstrate that you are an authority in your sector. All these characteristics are measured by click-through rates and dwell time.