Social Media Marketing: Is It Worth It?

Social Media Marketing Tips 2021

Whether you are a food critic blogger, a small business shop owner, an online entrepreneur, or a travel photographer, social media marketing can be a very effective and worthwhile tool for building your personal or professional brand.

How a Blog Improves Marketing

How a Blog Improves Marketing Efforts

If you’re not convinced that a blog improves marketing then you’ve likely been doing it wrong. Here’s how it can help your business.

The 8 Best Apps for Scheduling Social Media in 2021

The Best Apps for Scheduling Soacial Media in 2021 - Archipealgo Communications

To strategize your social media feed, there are a number of tools available to help you streamline your accounts. Plan your posts weeks ahead, and let the app do the posting. Here’s a list of the best apps for scheduling social media to help plan your content and allow you to focus on other aspects of your business.

How Are User Experience and SEO Related?

How User Experience SEO Are Related

User experience and SEO are related, didn’t you know? And if you’re an avid reader of our blog, you’ll have seen that we’ve recently written about How to Use SEO to Beat Your Competitors. But in this blog, we’re going to explain the importance of designing a website with a seamless user experience (UX) and […]

Free Ways to Boost Social Media Engagement in 2021

How to Boost Social Media Engagement

If you’re not on social media, do you even exist? With every like, share and follow, social media is playing more and more of an integral role in how we live our lives, especially if you’re a business. Not sure how to take advantage of these tools? Here are a few free ways to boost your social media engagement in 2021.

What Is High-Quality Content & Why is It Important to You?

What is High-Quality Content

Content is that which drives traffic to your site. High-quality content is what keeps your reader engaged and coming back for more. It is evaluated by search engines as having certain characteristics: it is typically long in length, it’s timely, relevant to the search results, engaging, and, if done right, will demonstrate that you are an authority in your sector. All these characteristics are measured by click-through rates and dwell time.

Should You Outsource Marketing? If You Want Business Freedom, Yes!

Should You Outsource Marketing

So, you’ve started a new business and it’s got an online presence. It’s a project and a hard one at that. And you’re finding yourself stretched for time; you’re stressed, you’re tired, and you’re overburdened by your own grandiose ideas. But you’ve got a dream that you’re aiming to turn into a reality, and so you start to research the most puzzling part… How do I market my business online?