So, you’ve started a new business and it’s got an online presence. It’s a project and a hard one at that. And you’re finding yourself stretched for time; you’re stressed, you’re tired, and you’re overburdened by your own grandiose ideas. But you’ve got a dream that you’re aiming to turn into a reality, and so you start to research the most puzzling part… How do I market my business online?
Content is that which drives traffic to your site. High-quality content is what keeps your reader engaged and coming back for more. It is evaluated by search engines as having certain characteristics: it is typically long in length, it’s timely, relevant to the search results, engaging, and, if done right, will demonstrate that you are an authority in your sector. All these characteristics are measured by click-through rates and dwell time.
Sometimes to win you learn the rules, and sometimes you learn the other players. Here’s how to effectively use SEO in order to win in your niche.
If you’re not on social media, do you even exist? With every like, share and follow, social media is playing more and more of an integral role in how we live our lives, especially if you’re a business. Not sure how to take advantage of these tools? Here are a few free ways to boost your social media engagement in 2021.
User experience and SEO are related, didn’t you know? And if you’re an avid reader of our blog, you’ll have seen that we’ve recently written
To strategize your social media feed, there are a number of tools available to help you streamline your accounts. Plan your posts weeks ahead, and let the app do the posting. Here’s a list of the best apps for scheduling social media to help plan your content and allow you to focus on other aspects of your business.
© Archipelago Communications 2021
