How to Handle Social Media Like a Pro It is now Wednesday morning. According to your Facebook insights, this is the time when most of your audience is online. This is the best
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5 Key Online Marketing Tips for Tourism Businesses Competition is tough in the tourism industry, so marketing is necessary to attract more clients. Online marketing brings us many opportunities to promote our business,
2018 Digital Marketing Trends Worth Watching The end of 2017 is gone and with it, a host of future marketing trends is coming full pelt at both emerging and established businesses.
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Information Scent: Guiding Visitors Through Fragrant Patches of Content Web pages are patches of jungle and information is the prey. This is the main tenant behind the theory of “information foraging,” developed in the
5 Tips to Know and Understand Your Audience Effective communication with a target audience is a core aspect of a business. Yet so often, companies fail to understand who its audience is and
How to Expand Your Reach Using Facebook Live The media is all about speed: Who can get the information out there first? Who gets the ball rolling? Who will be the first to
Pinterest: What’s Your Social Media Strategy? Up until recently, Pinterest was a fairly overlooked platform, seemingly reserved mainly for Bridezilla types meticulously planning their weddings, and DIY mums looking for papier-maché
Selling Content Through Branded Storytelling There aren’t many people out there who can hear the words “Once upon a time” and remain untouched. There is just something about the promise
