A natural backlink profile is essential when creating a successful SEO (search engine optimisation) campaign. You see, if you want a successful website, you need traffic; and the best way to get that traffic, apart from getting it directly from search engines, is getting it from other relevant websites via hyperlinks that link back to your site—a backlink.
Backlinks are important because Google will generally rank your website higher by measuring the high quality links go back to your website. This is how Google determines if you have rich content, which is the main way it determines how well a website should rank in its search results. As a general rule of thumb, if two site are otherwise considered “equal” in terms of other SEO considerations, Google will rank the website with relevant, authoritative backlinks over the other.
An authoritative backlink is one that brings value to your site. According to SEO.com, the questions you should ask yourself when determining if a site is a good backlink are: Does the website have value and traffic (a trusted source)? Is it constantly creating content? Is the website healthy? Sites that have authority in this sense are usually .gov and .edu sites, because Google understands they have lots of good, truthful content that people find interesting. Once Google sees those links are associated to your page, it will put you in their index.
However, you can’t get any of these sites to link to you unless you have great content. You can’t just refer to these sites. You need them to link back to you.
Getting Backlinks is Costly and Time Consuming
In short, you need to be aware of where not to waste your time, and that’s why the best strategy to create organic traffic is to put out high quality content and have clean site architecture so you appeal to organisations and institutions that are known and trusted for their opinions and “authority” in their respective fields.
Here are some guidelines that can help.
1. Start A Link Building Campaign
You can’t get high quality links overnight. You need to increase the relevancy of your own brand or website first. Following that, you need to see where you are, and how relevant you are to the people and authoritative sites that you want to link back to you.
According to Seattle-based Moz, a software as service company specialising in analytics software, the links that you most want will be:
- links to your homepage,
- links to ‘deep’ pages; such as product or category pages,
- links containing your brand/company name, and
- links containing the keywords your targeting.
Next, contact the website or organisation with which you want a linking relationship and communicate your goals. Show them how a link to your site will ultimately help their site by boosting their authoritative presence. That way you both are getting what you want. In this process, it is important that Google SEO sees that your relationship, or shall we say ‘linklationship’, is relevant too.
2. Use Metrics Before You Chase Leads
Before starting a campaign, it is important to know whether a link is worth it or not. Backlinks are time consuming to obtain, and if you do the proper research you may determine that the site you have chosen is not what you need. Do a link metrics search. You can do this by examining a backlink profile—the collection of pages and domains linking to a website. This is also an excellent way to research your competition. Check out Moz’s Link Explorer tool, designed for this purpose.
3. Content, Content, Content
Though getting the .gov and .edu sites to link to you may be extremely hard, there are some tips and tricks for getting backlinks with no great cost. Perhaps the most handy of these, is using social media sites where you can share and create links at ease, such as Linkedin, Reddit, Pinterest, Google+, Instagram, Imgur, Hubpages, BizSugar, Tumblr, and Triberr. In addition, useful information, such as FAQ sheets, white papers, and “Tips and Tricks,” may get you backlinks for free. Or volunteer to write guest articles on sites you find authoritative, and offer same in return to others who can write for you. There are also directories, Growthhackers, Slashdot, Alltop, BlogEngage, Triond, EzineArticles (just to name a few) that can help you get your brand out there and build free links.
Feel free to contact us, if you have any struggles or need any advice on your website and content needs — email@example.com.