Writing a blog is great a way to boost your brand’s profile. Done right, you can give your company or personal project a sense of immediacy and personality. But what’s the point of writing a blog if nobody’s reading it?
For many, the fear associated with content marketing—the effort that goes into researching, writing, editing, and then publishing content—is that ultimately, posts might go unread. It sounds tragic, but it doesn’t have to be that way.
There are a number of techniques you can use to boost blog traffic, ensuring your words are not just sitting in an unseen corner of the internet, but are actually front-and-centre to your target audience.
Search engine optimisation is one tactic, where, through the inclusion of keywords and by following SEO best practices, you can tell Google that you want your blog to be returned in searches that contain certain words or phrases. Another is giving your blog posts a boost with social media scheduling services, where your blog content is seeded across different platforms, alerting your followers and friends that there’s something new to read.
But that’s not all. Here are three other ways to boost your blog traffic that you might not have considered.
CREATE ‘EVERGREEN’ CONTENT FOR IMPROVED LONG-TERM RESULTS
While a news story is interesting, it quickly loses its impact when the news cycle moves to other current events. Yes, timely content like this shows you have your ear to the ground and that you understand your industry. But to get the most from your content creation investment—whether you’re paying internal writers, freelancers, or an external agency—you should publish ‘evergreen’ content.
‘Evergreen’ simply means content that doesn’t (or shouldn’t) go out of date. It remains relevant, whether it’s read the day after it’s published or two years later. Either way, the message should still be as impactful as you intended during the creation process.
In the same way an evergreen tree keeps its leaves throughout the year, evergreen blogs retain their allure all year round. To get the most out of your evergreen content, make sure it’s optimised with keywords, headings, and internal links. The best content addresses the audience directly and answers often-asked questions.
Examples of evergreen content include:
- How-to guides
- Beginner guides
- Case studies
Not only does well-written, evergreen content outperform ‘seasonal’ content on search engines, your audience will be grateful for the information and be more inclined to share your content with their online followers and friends.
Challenge yourself to write in-depth evergreen content and check its online appeal against your seasonal content. When you go evergreen, don’t be surprised when your ROI (Return on Investment) skyrockets. Evergreen content is also likely to encourage your online visitors to complete the steps you’ve outlined in your call to action (CTA) plan—whether that’s signing up for your mailing list, purchasing a service or product, or sharing your blog post on their social media profiles.
SOCIAL MEDIA MANAGEMENT APPS FOR SCHEDULING POSTS AND ANALYSING RESULTS
Rather than posting every time something occurs to you, apps like Tailwind, Hootsuite, Tweetdeck, and Sprout Social allow you to line up as many posts as you like and schedule them in advance—down to the specific minute you want your followers to see the content. For instance, using Tailwind, which manages Instagram and Pinterest posts, you can schedule your content to go “live” at the time you think you’ll receive the most engagement. The provided analytical tools allow you to monitor the success (or failures) of your messages so you can adjust your schedule and really get the most out of each post or pin.
While social media scheduling tools are widely known, choosing the right platform could be your secret weapon. Do it right and you’ll be boosting the number of visitors your blog attracts, while building a brand personality that helps you deliver on your short- and long-term KPIs (Key Performance Indicators).
FACEBOOK LIVE FOR UNIQUE BROADCASTS YOUR FOLLOWERS WILL LOVE
Have you considered expanding your brand’s reach using Facebook Live? With your blog uploaded onto your website, further engage with the platform’s 2-billion monthly users by hosting a live question and answer session. Make sure it compliments the blog’s static text and images format by covering some of the same topics in video, which provides an opportunity for spontaneity and character.
Not only does broadcasting using Facebook Live give you the opportunity to talk about your blog with the goal of directing viewers to read your posts, but if done correctly, you can build real rapport with your audience by chatting in depth on a subject.
According to Livestream and New York Magazine, 80% of users would rather watch a live video than read a blog. That’s not to say you should avoid writing blogs altogether. Rather than ditch the written word, compliment it by broadcasting a Facebook Live video that adds another dynamic element to your content marketing efforts and keep your audience captivated and coming back for more.
If you want to learn more about social media strategies and expanding your business online, contact us for a FREE consultation today.
Feel free to contact us, if you have any struggles or need any advice on your website and content needs — firstname.lastname@example.org.